The past few years have been challenging for us all but optimism in the air as we enter the final quarter of 2011. The optimism is not so much in the economy as in the innovation and creativity that hard-times have inspired. This has been one of the major drivers behind Merida’s 2010 theme “breaking new ground”.
We are thrilled almost weekly with new developments and opportunities and this week we are excited to announce one more way we are “breaking new ground” with our first ever Carpet and Rug Institute (CRI) Green Label Plus certification awarded for our Pure Wool Rugs.
CRI’s Green Label Plus certification sets the highest standard ever set by the carpet industry for indoor air quality. The program uses an independent testing program to measure the total volatile organic compounds (VOC) emissions as well as individual chemical concentrations in a rug.
To receive Green Label Plus certification, carpets must undergo a 14-day testing process that measures emissions for a range of chemicals and is administered by an independent laboratory. The test methodology was developed in cooperation with the U.S. Environmental Protection Agency (EPA).
The testing and certification process is completely voluntary and Pure is just the first of our products to be sent for testing. While we anticipate more certifications, we wanted to start with a slam-dunk and we knew Pure was, well Pure.
This third-party verification is a big deal for our partners and us. First of all designers and consumers are becoming ever more concerned with indoor air quality and volatile organic compounds (VOCs). Products like Pure are going to certifiably perfect for those that also want plush, soft natural flooring.
Pure is going to be great for designers and architects as well because with the Green Label Plus certification Pure can contribute one full Indoor Environmental Quality Credit to the LEED ratings of the U.S. Green Building Council.
As we said, we felt like Pure getting the CRI Green Label Plus Certification was a slam-dunk and here’s why:
- Pure is made from natural, biodegradable, un-dyed materials including wool, jute, cotton and natural latex and can be composted in industrial composters at the end of its lifecycle.
- Pure contains no brominated flame-retardants or pesticides
- Pure is one of Merida’s lowest priced products making it perfect for wall-to-wall applications, roll orders and large area rugs.
- Pure, besides being the perfect choice for the healthy low VOC home, is perfect for apartment buildings, hospitals and schools with its contract rating and LEED credit.
Please feel free to order samples if you didn’t get them and more importantly, share this post so that Pure can make a difference in creating healthy AND beautiful interiors.