Boston Consulting Group (BCG) recently released a report called: “Capturing the Green Advantage for Consumer Companies“. Full report can be found at:
http://www.bcg.com/impact_expertise/publications/publication_list.jsp?pubid=2821
Some highlights:
- “More consumers systematically purchased more green products in 2008 than in 2007″;
- ” Fully 73% consider it important or very important that companies have a good environmental track record”;
- 66% believe it is important or very important that ” companies should offer green products”;
- Meaning of green varies by country. The US has the highest percentage among all countries of respondents that believe that green products are “products that can be recycled or reused” (86%); “products that are made of recycled materials” (84%); “products that consume less energy in their production or use” (81%);
- “Price is not a significant obstacle for most buyers”, “it actually ranks much lower as a barrier to green purchasing than lack of awareness of green alternatives”.
The report focuses on ingestible products, products that are applied to the body, wearable products, plug-in products and disposable products (paper, plastic and household cleaners).
Do you believe the attitudes and behaviors toward these products will influence consumption of other products?
Tags: eco friendly, sustainable design
VERY INTERESTING…I KNOW that when the consumer is interested in sustainability they KNOW it is nit the CHEAPEST process…
and they do not mind the extra cost as they see it as an investment in the future.
I do…
I actually believe that the PROCESSES that are done to our food supply cause disease.
And I try to eat as much raw fresh organic unprocessed food as possible. And no I do not mind paying more for this.
It IS an investment in our future.