11
Aug 09

Internship @ Merida

My name is Koji, and I am a student at the MIT Sloan School of Management (Class of 2010) interning for the summer at Merida. My strong interest in sustainability drew me to Merida, as well as the opportunity to hone my skills and knowledge of sustainability strategies._DSC9502_DSC9504

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Although I am Japanese, I lived in Germany for seven years when I was a child with my family. Germany is very progressive in its recycling-and-reusing activities, which furthered my interest in ecological sustainability. I majored in economics at Waseda University, in Japan, and wrote my graduate thesis (“Analysis of Dow Jones Sustainability Index”) about how the financial market responds to sustainability.. After seven years of professional experience in the banking industry, I had had many chances to talk to company CEOs about their visions and about the coexistence of economical and ecological sustainability.

Last September I started studying at MIT Sloan School of Management, which has given me numerous opportunities to learn management, leadership, and business skills. Through classes such as “Sustainability Strategy” and “Sustainability Laboratory,” I became even more interested in sustainability business.  (For more information on sustainability at  MIT-Sloan: http://mitsloan.mit.edu/sustainability/.) One of the Sloan faculty members kindly introduced me to Merida as a sustainability-oriented company. I was very impressed with Merida’s engagement in sustainability, and decided to work there for the summer.

At Merida I have worked on several projects, including:

1.            Merida’s sustainability metrics

Merida has several product lines, such as abaca, sisal, wool, and paper; and each has a different supply chain. For this project, I am concentrating on supply chains that go through the Boston warehouse, analyzing their electricity consumption and wastes. I am working with Zairo Cheibub, Director of Sustainability and Supply Chain, to establish a metrics of Merida’s economical and ecological activities based on my analysis. Zairo will continue this project by applying the Boston warehouse metrics to other facilities to establish an integrated metrics.

2.            Financial analysis

I have analyzed Merida’s financial data and compared it to listed peer companies to gain valuable insight into Merida’s positioning in the rug market. I discussed with Merida’s management how Merida can keep its activities consistent with its positioning.

_DSC95033.            Inventory analysis

Merida has various kinds of products, which makes inventory control very important. I worked with Robert Segal, controller, to analyze how Merida purchases raw materials when it is launching new products.

4.            Japanese market analysis

Merida’s products are available in Japan, my home country. I have researched how Japanese people evaluate Merida’s products and analyzed their purchasing of rugs in general. I learned that Japanese people are becoming more and more interested in sustainability. I believe Merida can respond to their growing preference for sustainable products.

Working at Merida has given me fantastic opportunities to learn how companies can work toward both economical and ecological sustainability. I have gained valuable experience and insight related to sustainability and will be sharing more of what I have learned in a short series of posts.

-Koji Omiya

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04
Aug 09

Color Trend Predictions

With all the color forecasters out there, I feel confident that new developments for Merida product will be right on target with the trends for 2010! For the last couple of weeks I’ve been working towards predicting the future…on color and trends, that is! Not only am I double checking that my Peacock colors will still be in vogue for my bridesmaids next Spring, but I’m also working towards color direction for Merida as we develop products throughout next year. I’ve had the privilege of gathering information from the Color Marketing Group, Wools of New Zealand and a newly formed Design Council that I’ve put together consisting of talented artists in similar fields.  With all of these great sources, I’ve been able to formulate my own color and trend direction for new 2010 Merida products!

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I started off by collecting visual references in fashion and interior design magazines, and grouping them into their color categories.

Below is a sneak peak of the inspirational boards I’m working on:

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  • Hues of Black and White will make bold statements as we move towards next year.

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  • Blush tones will have strength in 2010 for interior design color schemes.

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  • Peacock inspired / jewel toned colors, and Earthy Modern hues consisting of turquoise and green will soon be everywhere!

It’s said that the fashion world sets the trends for interior design, but I’ve found that the window between the two seems to be getting smaller and smaller. Most of my boards have an equal balance of both. I’d love to hear what colors and trends you’re seeing out there, please feel free to post your findings.  I plan to share the final boards, with some additional color combos and trends, in the next week or so.

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23
Jul 09

Trend Alert – Peacock Feathers

Used as inspiration for a graphic pattern, or actually applied to a surface for decoration, the peacock feather is in fashion again as it was in the 1920’s.  It’s become the new organic-floral pattern for interiors, and the new fur for fashion! It’s bringing the outside-in in exciting ways by adding a touch of elegance and romance with an edgy twist!

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I’m a huge fan of the feather. I’m actually incorporating it into my own wedding next Spring. I’ve decided the 1920’s is my theme, and the peacock feather is my inspiration for color. What I love most about the feather is that is has a wonderful palette that can range from rich deep navys to iridescent lime greens, and even hints of purple! These vibrant jewel tones are influencing both the fashion world as well as interior trends. Due to the feather’s complex color and structure, it works best as a pattern when surrounding elements are simplified. Whether it’s the shape of a dress or elements in a room, the forms should compliment and highlight the extravagant plumes!

Picture 12Matthew Williamson’s textiles are great examples of the peacock trend applied to clean forms and used in many applications.  You experience this in his clothing line recently launched at H&M. The silhouette of his dresses are kept clean and seem to echo the flow of his patterns.

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He’s carried over the trend from fashion to the home in his new rug pattern – Peacock -  designed for the Rug Company. What keeps my interest going is that he’s reinterpreting the form in each product he creates.  The colors and movement in his designs evoke an energy that I’m drawn to.

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The silhouette of the feather is also a great display of the form. Examples of this can be seen from Ferm Living’s wallpaper, to Anthropologie’s peacock plates, to  Thomas Paul’s pillows. It seems as if there are endless ways the motif can be used!

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Even though the trend seems to be taking over the design world right now, it’s nice to see how the plume can generate so many ideas. From Prada’s feather skirt, to the blue peacock paint (Benjamin Moore – Galapagos) in this shot from Domino, the trend continues to inspire.

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10
Jul 09

Gensler Features Merida Design

Last month, Merida’s NY Account Representative, Robyn Evan, came to me with a project requested by Gensler for their NY office.  The  large design firm consists of architects, designers, planners and consultants, who partners with their clients for over 3,000 projects a year.  Gensler was interested in featuring Merida design inspiration and process on a 24″ x 170″ wall in their office.  The display is in a prominent section of their library where all the designers and vendors walk by daily.

The boards arrived in NY this week and below are a few images of them placed in Gensler’s space.

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  • Merida Studio Branding – Collage with textures and color to help define our new image.

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  • Color and texture inspiration

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  • Global Expedition – Collection inspired by travels

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  • New Developments – Inspired by fashion

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