February, 2009


27
Feb 09

Miracle plant solves the world’s greatest problems?

We found an intriguing article on one of our favorite blogs: Mother Nature Network. Its interesting on many levels to us. First we are extremely concerned with not only reducing our own environmental impact but also on actively contributing to its health. Second, we manufacture sustainable and eco-friendly rugs and textiles from fantastic plant fibers from around the world.
While we are not sure we’ll be manufacturing Kenaf Rugs anytime soon we still think you should read about this fascinating plant. Here is an excerpt:
If someone were to tell you that they had a technology — a weed actually — that could sequester huge amounts of carbon permanently while lifting villagers out of poverty by providing both protein-rich food and super-insulated building materials, you might start to wonder if they were, well, smoking a different weed.
But it appears that one retired building contractor, Bill Loftus, has actually come upon a brilliant application of the fast-growing, carbon-sucking plant known as Kenaf.
Kenaf is in the Hibiscus family and is thus related to both cotton and okra. Originally from Africa, this 4,000 year old crop was used for its fiber. It has the astonishing ability to grow up to 14 feet in one growing season, yielding 6-10 tons of fiber per acre and making it a great source of pulp for paper.
But researchers have also discovered a corresponding ability of Kenaf to inhale huge quantities of our most abundant global warming gas — CO2. We all now know we need to dramatically reduce our emissions, but even if we were to cut them by 50% in the next 10 years (an almost unachievable goal), we still have decades worth of CO2 that has yet to impact the climate. In other words, we need a technology that can actively pull CO2 out of the air and store it… permanently, now.
The article goes on to talk about how this plan actually gobbles up CO2 at an astonishing rate. We’d be curious to know what you think. To read the rest of this article, check it out on the Mother Nature Network and tell them we sent you!
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25
Feb 09

Maison & Objet – Part 1

Maison & Objet is a home accessories show that is one of the most influential design shows out there. Last month, I traveled to Paris to view the show and gather inspiration for future product development.

TRENDS OBSERVED:

Bold Pattern and Color

Bold pattern and color seemed to radiate throughout the show, which doesn’t surprise me considering all I’ve read about bright color trends being popular in hard economic times. Rocio Moreno’s booth had a nice balance of color and pattern. Their presentation had a clean gallery feel and didn’t overwhelm.

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Golran also had a beautiful booth that displayed gorgeous rugs made out of old orientals patch-worked together and redyed in bright, bold color. I found this collection called Carpet Reloaded to be one of the most inspirational!

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Innovative Material Constructions

Many products displayed used materials in new ways. Metal accents seemed to carry throughout the show. From exposed pipes for industrial room settings to woven furniture, the material was used in numerous applications. I fell in love with Ango’s woven metal chairs pictured below!

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Lighting Innovation

Ango also created the light sculpture below that I could not resist! Many lighting structures were constructed out of natural materials, used in unique ways, highlighting texture .

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Innermost had a wonderful display of light sculptures as well. The ones pictured were constructed out of felt strips that draped into organic forms.

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Espadrille Stripes

Along with bold color combinations, beachy stripes, similar to Merida’s Espadrille binding, were a popular textile design. Osborne & Little had a great display highlighting some of their new product, along with Nina Campbell’s and Lorca’s fabric and wall coverings.

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Floor Cushions and Rug Cutouts

Fun floor products from cushions to unusually shaped rugs caught my eye as I walked through the halls, especially, the loungy floor cushions and floral rug cutouts from Missoni Home. I am a huge fan of Missoni textiles!

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Sustainable Goods

Green product and sustainable goods were a hit at the show. Some booths were designed using wood chip flooring and cardboard walls. Blue Nature’s outdoor furniture felt fresh with it’s unique use of natural materials and unusual shapes.

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24
Feb 09

Viewpoint Cakes

Merida celebrated the holidays with beautiful cakes featuring three of Maegan’s Viewpoint designs.  A special thanks to The Icing on the Cake for translating these rug patterns into cakes!

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Tulips in the Berry colorway


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Spotty Dots – Sepia


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Tulips, Spotty Dots and Baja – Hibiscus

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24
Feb 09

Aveda: An example of sustainable commitments for 30 years

“Beauty is as Beauty Does”
aveda-adI’ve been a fan of Aveda products for several years, although I’m embarrassed to admit that I didn’t fully appreciate the brand or company until I heard a recent presentation at AIGA Boston by Chuck Bennett. Chuck is the Vice President of Earth and Community Care for Aveda and he is involved in leading how the company minimizes its environmental impact – from packaging to using wind and solar energy to power manufacturing facilities.

My attraction to the company was purely from the product and I guess the simplicity of their marketing. What I wasn’t aware of and didn’t have an appreciation for until recently was the company’s impressive and authentic commitments to sustainability that date back to its founding 30 years ago. Aveda is not a newcomer to the “green” bandwagon. Aveda has been dedicated to biodiversity, reducing emissions and being an industry leader in packaging for decades. Not only does the company believe that part of its mission is to run a successful and thoughtful enterprise, but there is a measureable business impact. “All waste is lost profit” – lost profit means reduced reinvestment to the company’s commitments.

Chuck was very forthcoming in sharing that they haven’t always clearly communicated their authentic mission and commitment to green and that the challenge for them is to engage consumers. Aveda needs to distinguish itself from the competition that is jumping onto the bandwagon. You should see examples of how they are doing this in some of their recent print ads featuring messages about wind energy.

To learn more about Aveda’s commitment to sustainability over the past 30 years, visit http://aveda.aveda.com/aboutaveda/mission.asp.

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